Learn how to:
Create your business identity
Set your business up for success from Day 1
Present yourself professionally when client facing
Generate leads
Write winning proposals to lock in clients
Create a streamlined preproduction, production, and post-production process for a flawless project
Navigate finances and invoicing
Build a fulltime staff as your business expands
AND MORE!
“The most useful book I have ever read”
Being an experienced cinematographer isn’t enough to scale a business alone. You must be just as good, if not better at navigating the business side of things, or you’ll plateau and burn out just like I have many times. In the same week of writing this review, The Business of Video helped me to close two of the largest production deals in the history of my business - both within days of each other!
—Brandon Davis
“A real gem”
If you've ever considered starting up your own Production Company the author has paved the way for you. From financial basics to itemized invoicing and mark ups, practically everything you need to know lies within this book's covers.
This is a essential read (and check list) for anyone interested in this dynamic, challenging and always interesting business.
—Gavin Bigelow
“There’s more to running a video production company than getting clients, producing videos & marketing your company. This book breaks it down. Such a great guide & resource from a pro.
This was eye opening. I learned so much and honestly felt so motivated. A must read for anyone thinking about owning their own video business.”
There's more to running a video production company than getting clients, producing videos & marketing your company. This book breaks it down. Such a great guide & resource from a pro.
This was eye opening. I learned so much and honestly felt so motivated. A must read for anyone thinking about owning their own video business.
—Tran Smith
There’s more to setting up a video production business than hanging a sign on your door. In “The Business of Video” we help you build your business from the ground up.
LLC vs. Sole Proprietorship: Which works best for you?
Getting an EIN
Where do you register your business?
Insurance basics and beyond: What you need and when
Bank accounts, business credit cards
Do you need an accountant?
Invoicing basics
Accounting how-to’s
Freelancer finances: W9s, 1099s, and tracking freelancer payouts
Tax write-offs
Renting office space: What you need to know and what you need to ask
Resources: Equipment rental houses, studio rentals, business supplies and support
Data and asset storage