The Paul Bramson Companies Case Study
About the client
The Paul Bramson Companies is a team of corporate coaches who work with some of the top companies in the U.S. to improve their sales teams’ efficiency. The coaches are know for their targeted techniques which help sales reps improve their performance with engaging conversations and feedback techniques.
The challenge
The sales environment changed rapidly during the Covid 19 pandemic. Sales reps that were used to in-person meetings had to quickly adapt to online environments like virtual meetings. The Paul Bramson Companies also saw a sudden shift from the normal in-person coaching seminars to online programs. Their team needed to rebrand quickly and effectively to let clients know they could handle any training scenario, anywhere in the U.S.
The solution
In conjunction with a relaunch of the company’s website, we created new videos from their in-person and online training seminars. The videos emphasized the team’s ability to work in virtual or in-person environments, and highlighted some of their keynote programs such as Selling Like A Pro and Presenting Like A Pro.
Benefits: This video campaign
Helped The Paul Bramson Companies to rebrand from an in-person only coaching model to include custom online training sessions
Gave the company additional, updated examples of their programs to show to potential clients
The full-length versions of the training videos highlighted in the campaign can be combined into custom-built modules to meet any company’s specific sales coaching needs